Designs that upgrade your experience.
I'm Farwa Babar, a research-first UX designer and researcher based in Toronto. I specialize in SaaS and e-commerce products where complicated, messy workflows need to become obvious.
Enhancing Sheridan College IT Chatbot
Reduced failed responses for 150+ chatbot flows.
Prookie Protein Cookie Website Re-Design
Redesigned landing page to build trust and conversions.
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Earth to AI Environmental Solution
Designed end-to-end AI awareness browser extension.
Al Dente Inventory Management
Unified 4 core systems to reduce ramen restaurant chaos.
Previously designed for:
